I’ve had the pleasure of working with some excellent organisations using digital to change the world. Here’s how I’ve helped them.
Consulted for a series B tech for good startup
Goal: help the organisation become more customer focussed and launch new products to the right audience at the right price
- Designed go-to-market plan for its B2B SaaS platform, including researching pricing levels and feature tiers
- Introduced a culture of customer focussed user research to help validate and prioritise features
- Delivered both an experimentation and growth framework to enable them to accelerate growth and learning
- Worked closely with Director of Product on defining the product vision and various product roadmaps
Consulted for an innovation agency on behalf of a large UK charity
Goal: to validate a business model for a new range of physical products designed to help people with a particular medical condition
- Conducted workshops and ran online community to generate insights
- Prioritised insights and found biggest product opportunities
- Designed marketing and testing strategy, to build two near identical webshops to demonstrate ROI and CPA between prototype products and existing products
- Analysed product and marketing data to demonstrate success of test and highlighting areas to focus
- Read more here.
Mentored a product leader at an EdTech startup
Goal: increase the confidence and communication skills of the product leader
- How to balance long term and short term business objectives in the roadmap
- How to refine and enact a product vision
- How to run effective sprints
- Working out how to prioritise different product features
Consulted for a grant-giving charity
Goal: redesign a grant application process through user-centred design
- Collated user needs and business needs
- Identified key customer and business goals
- Designed full end-to-end wireframes and built fully functional prototype
- Conducted user testing of wireframes
- Briefed development agency on the technical build
- Advised on analytics tracking and which KPIs to track
(Photo by Alex Knight on Unsplash)
Jonathan Waddingham 