I’m Jonathan Waddingham. I’ve spent 20 years building digital products that matter, like scaling JustGiving Crowdfunding to £100m+ raised, and leading product and AI strategy at Lightful.
I work best with mission-driven founders and leadership teams who want genuine product ownership, not just strategic oversight.
Highlights
AI
Led Lightful’s cross-functional AI Squad and shipped AI-driven features improving charity storytelling and fundraising outcomes for 4,000+ organisations
Scale
Scaled BRIDGE into Lightful’s dominant revenue driver, supporting >100% NRR and 1.5x revenue growth in 2025
Growth
Built JustGiving Crowdfunding from MVP to UK category leader, enabling £100m+ to be raised in five years
How I help
Whether you need exec-level product leadership or hands-on AI delivery – or both – I bring experience at every level of the stack.
AI strategy
AI product strategy and roadmaps, from discovery to launch
Responsible GenAI shipping
Shipping GenAI features responsibly: governance, UX, adoption, measurement
Growth + retention
Growth, experimentation, and retention for SaaS platforms
OKRs + alignment
Aligning stakeholders and teams around clear outcomes and OKRs
What I’m open to
I’m currently exploring two paths, and genuinely interested in either.
Fractional CPO / Head of Product
2–3 days a week alongside a leadership team at a critical growth stage. Ideal for mission-driven organisations at Seed to Series B who need exec-level product thinking without a full-time hire.
Full-time CPO / VP Product
The right role at the right organisation. I’m looking for genuine mission, real product ownership, and the space to build and lead a team doing meaningful work.
jonathanwaddingham.com 