I work with mission-driven founders and leadership teams to shape the product strategy, align the team, and get useful AI work into real hands.
Built from zero into the UK's category leader for personal fundraising.
JustGiving had the brand and the platform, but no crowdfunding product. I led the strategy, team, and delivery from zero and built it into the UK's category leader for personal fundraising.
Set up and led the first cross-functional AI squad, and shipped.
Before AI became impossible to ignore, Lightful had no organised capability to move on it. I recognised the potential early and built and led the first cross-functional AI Squad, turning that urgency into shipped product work.
Refocused on retention and made it the primary revenue engine.
BRIDGE had real potential but it was not yet driving the business. I refocused the product around retention and expansion, built the measurement discipline to back it up, and made it the company's primary revenue engine.
Whether you need executive product leadership, hands-on AI delivery, or both, I help teams make sharper bets and turn them into working product.
Where AI creates real advantage, and what to build first.
Clarify where AI creates real advantage, where it does not, and what is worth building first.
AI features people trust, adopt and can measure.
Ship AI features with the right product thinking around trust, adoption, measurement, and governance.
Turning early traction into durable growth.
Build the loops, experiments, and product habits that turn early traction into durable growth.
One plan that product, design and engineering can execute.
Give leadership, product, design, and engineering a shared plan clear enough to execute.
I work either as a senior product leader inside the team, or as a focused partner for organisations that need senior product thinking, hands-on AI delivery, or both.
CPO, VP or Head of Product, where product is central and the mission is worth caring about.
I'm open to the right senior product role - one where product is genuinely central to the business, there's real ownership over strategy and outcomes, and the mission is worth caring about.
Workshops, advisory, fractional leadership and AI adoption.
Hands-on sessions for product and innovation teams.
Focused support for specific product, AI, or growth challenges.
Part-time senior product leadership where a full hire isn't the right move yet.
Help organisations move from AI experimentation to practical change.