Every business wants to grow. To do that, you need a strategy. And if you’re building digital products, you won’t grow unless you have a great product strategy to help you decide what and – more importantly – what not to do.
From 2018 to 2020 I worked as an independent product consultant, but I am currently employed full-time.
My offer related to very quickly understanding how a business works, and create a strategy to help organisations grow and give them focus. My end-to-end knowledge and experience of product management helped clients build a product culture that set them up for success.
I product managed JustGiving Crowdfunding from an idea to raising over £100m in five years, and have been at the forefront of product and social media strategy in the nonprofit world.
I have worked on B2C consumer websites and Android & iOS mobile apps, as well as working in marketing, social media, PR, digital strategy and customer success. I’m well versed in agile ways of working, speak the same language as designers and developers and am as happy getting my hands dirty in the detail as thinking about the big picture.
How I (used to) help
I’m not currently consulting, but when I was, this was what I did…
Not sure how to prioritise your product roadmap? Are your product development practices inefficient? Do you lack a product vision?
I provided a range of services to help solve those problems.
Using my experience of growing mature and brand new digital products, I also helped people…
Find the best way to develop your product to grow your business
Product is all about growth. I’ll help you join the dots between features and revenue.
Define and refine your product vision
A great product needs a vision. Something to aim for. And something to help you make decisions against. Without it, your decision making can lack clarity.
Identify the best opportunities for growth
Finding whatever way works for clients, I helped them score ideas and prioritise their workload. Deciding what not to do is often more important than deciding what to do. As humans, we don’t like saying no, but I help ed them avoid areas that won’t add value.
Understand your customers, their needs and problems
This will involve talking to your customers. Which no one ever does as much as they should.
Come up with hypotheses to test meeting your customers’ needs
Call it brainstorming, out-of-the-box-thinking or ideation, I’m great at running focussed sessions with domain experts to unlock great ideas, and coming up with quick and cheap ways to test those ideas.
Map your customers’ journey and identify areas to improve it
Customer experience mapping is a great way to find gaps in your product, and I can run an expert review of your site and suggest areas of improvement.
Find the right questions to ask about your data
You can’t find the answer unless you ask the right questions. By understanding both the output of data analytics and how to write an analytics spec, I can help track the things that need to tracked in a way that provides insight, not just data.
Bring engineering, design and marketing together to work more effectively
My experience of cross-functional teams means I can empathise with domain experts and have the technical credibility to bring disparate teams together.