AI product leadership for mission driven teams

I’m Jonathan Waddingham. I lead product strategy, growth, and delivery, and I’m known for calm, values led leadership and pragmatic, responsible AI.

Highlights

• Led Lightful’s cross functional AI Squad and shipped AI driven features to improve charity storytelling and fundraising outcomes
• Scaled BRIDGE into Lightful’s dominant revenue driver, supporting >100% NRR and 1.5x revenue growth in 2025
• Previously built JustGiving Crowdfunding from MVP to UK category leader, enabling £100m+ to be raised in five years

How I help

• AI product strategy and roadmaps, from discovery to launch
• Shipping GenAI features safely: governance, UX, adoption, measurement
• Growth, experimentation, and retention for SaaS and platforms
• Aligning stakeholders and teams around clear outcomes and OKRs
• Rapid discovery using AI tools
  

Contact me

If you’re building AI into a real product, or want senior product leadership to get from idea to shipped and adopted, get in touch.