Archives: Projects
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Social sharing
One of the features I became known for at JustGiving was an obsession focus on social sharing – both in terms of technology and the content shared. We were one of the first sites to be able to demonstrate the ROI of Facebook when I worked out that one Facebook share was worth £5 in […]
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TapDonate
TapDonate was a side project to test a proposition quickly and cheaply: whether we could build a product to collect donations using contactless technology and distribute the funds to charities through the JustGiving payment platform. I started this with the app team and we built a prototype app in 3 weeks, using the PayPal Here […]
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JustGiving iOS app
I product managed the JustGiving iOS app, taking over a team that was lacking in direction and purpose, and giving them some structure and discipline to become more effective. We ran our first mobile-app-based AB test to try and improve the onboarding flow, added whatsapp sharing (which was very successful and then taken to the mobile […]
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JustGiving Android app
I product managed a successful launch of the JustGiving Android app, taking the existing iOS app and rolling it out on Android. You can read more about it on Xamarin’s website or watch the video below:
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YIMBY
Yimby (standing for ‘Yes in my backyard’) was a sub-brand we created to launch crowdfunding as a consumer proposition and position it differently to the main JustGiving website. This enabled us to take bigger risks (with our content and positioning, not the user content) and not worry about tarnishing the parent brand. We were featured […]
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JustGiving Crowdfunding
I product managed JustGiving Crowdfunding from an idea in 2012 to raising over £100m for good causes by 2017. That’s the short version, I can tell you more in person if you want to hear the long version.
Jonathan Waddingham 