About me

Hi there, I’m Jonathan Waddingham. I’m a freelance product consultant now, but most of my career was spent learning everything I could at JustGiving.

I joined in customer support and left twelve years later as a senior product manager, having worked in marketing, PR, social media, strategy and product. My journey is described in detail over here.

The most successful project I worked on was product managing JustGiving Crowdfunding from an idea to raising £100m in just five years. This is where I learnt most about startups, growth and strategy, lessons I now share with my clients.

I’ve been fascinated about the ways technology can be used to do good for as long as I can remember, this is my passion. Aside from that, I enjoy being a parent, eating cheese and making lame puns.